Chatbot ROI Calculator & Automation Scorecard
Quantify the business case for AI chatbots across volume reduction, experience safeguards, and finance-backed metrics. Model multilingual coverage, escalation guardrails, and report-ready ROI in minutes.
Inputs reflect industry benchmarks from 2024-2025. Validate assumptions with your CX analytics before committing budgets.
Support volume & staffing
Always-on support for international or mission-critical operations.
Automation strategy
- Omni-channel AI
- Workflow automation
- Conversation analytics
CRM + commerce integrations, custom flows, QA playbooks.
Represents how reliably the model resolves intents without human intervention.
Portion of sessions that still require human expertise even after automation.
Monthly time spent reviewing transcripts and updating guardrails.
Experience guardrails
Tighten tone guides if aiming for double-digit CSAT gains.
Multilingual coverage
Improves containment for international customers.
Governance guidance
Confidence is healthy. Schedule structured QA every 30 days to maintain tone and accuracy.
Monthly savings
£57,898
Compared with current support operating costs.
ROI (annualised)
3555.6%
Includes implementation amortisation and multilingual add-ons.
Payback period
0.3 months
Time until automation savings offset upfront investment.
Cost comparison
- Traditional run-rate£77,546
- Automated run-rate£19,648
- Cost per ticket (human)£35.25
- Cost per ticket (hybrid)£8.93
- Residual escalation spend£824
Automation coverage
77.8% of monthly volume handled by automation, freeing 1,387 labour hours and reducing agent load to 488 escalations (341 hours).
Tickets automated
1,712
Seat delta
-6 FTE
Coverage score
78 / 100
CSAT net impact
+14.0 pts
Automation scorecards
Strong process fit. Lean into training data and proactive containment goals.
Customers will feel parity with human support—maintain multilingual tone guides.
Automation is funding itself quickly—report this to finance as a proven cost lever.
Insights for decision-makers
Automation is funding itself
£57,898
Your blended cost per ticket drops to £8.93 versus £35.25 today.
Coverage uplift
77.8%
The Customer Experience Suite tier captures 77.8% of volume, unlocking 1,387 hours for strategic work.
Redeploy agents to high-value work
6 seats freed
Move senior agents to revenue-generating roles (sales assist, CX research) while the bot handles repetitive queries.
Experience signal
+14.0 CSAT pts
Keep multilingual flows and QA cadences in place to realise the projected sentiment lift.
Operational KPIs to monitor
Automation hours saved
1387.4 hrs / month
Agent escalations
488 tickets
Containment goal
77.8%
Voice share
35%
Deployment playbook
Integrate & train
Map intents, connect CRM/order data, and stand up transcript QA rituals.
Optimise containment
Launch multilingual flows, tune fallbacks, and monitor CSAT deltas weekly.
Scale automation
Introduce proactive outreach, upsell plays, and executive dashboards once KPIs stabilise.
Ready to operationalise your chatbot business case?
Share this report with finance, align on containment targets, and schedule a pilot review after the first 45 days of automation.
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Disclaimer
Calculations provide indicative guidance based on publicly available pricing and CX benchmarks from 2024-2025. Actual performance will depend on customer mix, training data, escalation design, and vendor contract terms. Validate automation assumptions with your finance team before committing budgets. This page may include affiliate links; purchases made via those links may earn us a commission at no additional cost to you. See our affiliate disclosure for details.