Free & impartial money advice

ConvertKit vs ActiveCampaign vs GetResponse vs Drip: Best Email Marketing 2024

Compare the leading email marketing automation platforms and find the perfect solution for growing your audience and automating your marketing.

ConvertKit

Creator-focused email marketing with powerful automation and tagging

$29/month/creator plan
  • ✓ Visual automation builder
  • ✓ Advanced tagging system
  • ✓ Creator-friendly features
  • ✓ Landing pages included
Try ConvertKit

ActiveCampaign

Advanced marketing automation with CRM and sales features

$49/month/plus plan
  • ✓ Advanced automation
  • ✓ Built-in CRM
  • ✓ Machine learning
  • ✓ Sales automation
Try ActiveCampaign

GetResponse

All-in-one marketing platform with webinars and e-commerce tools

$19/month/email marketing
  • ✓ Email marketing & automation
  • ✓ Webinar hosting
  • ✓ Landing page builder
  • ✓ E-commerce features
Try GetResponse

Drip

E-commerce focused email marketing with behavioral automation

$39/month/2500 contacts
  • ✓ E-commerce automation
  • ✓ Behavioral triggers
  • ✓ Revenue attribution
  • ✓ Advanced segmentation
Try Drip

Key Features Comparison

FeatureCKACGRDR
Visual Automation
Built-in CRM
Webinar Hosting
E-commerce Focus

Best Use Cases

ConvertKit

Content creators, bloggers, course creators, simple automation

ActiveCampaign

Advanced automation, CRM integration, sales teams

GetResponse

All-in-one marketing, webinars, budget-conscious users

Drip

E-commerce businesses, behavioral automation, revenue tracking

Detailed Platform Analysis

ConvertKit

ConvertKit is designed specifically for content creators, offering intuitive automation tools and advanced tagging systems. Perfect for bloggers, course creators, and online entrepreneurs who want powerful yet simple email marketing.

Pros:

  • • Creator-focused features
  • • Visual automation builder
  • • Advanced subscriber tagging
  • • Excellent deliverability

Cons:

  • • Limited design templates
  • • No built-in CRM
  • • Higher pricing for large lists

ActiveCampaign

ActiveCampaign combines email marketing with CRM and sales automation, offering the most sophisticated automation features. Ideal for businesses that need advanced lead nurturing and sales pipeline management.

Pros:

  • • Most advanced automation
  • • Built-in CRM system
  • • Machine learning features
  • • Excellent segmentation

Cons:

  • • Steep learning curve
  • • Can be complex for beginners
  • • Higher pricing

GetResponse

GetResponse offers exceptional value by combining email marketing, automation, webinar hosting, and landing pages in one platform. Great for businesses looking for an all-in-one marketing solution at competitive pricing.

Pros:

  • • All-in-one platform
  • • Webinar hosting included
  • • Competitive pricing
  • • E-commerce integrations

Cons:

  • • Less advanced automation
  • • Interface can feel dated
  • • Limited customization

Drip

Drip specializes in e-commerce email marketing with powerful behavioral automation and revenue attribution. Perfect for online stores that want to maximize customer lifetime value through sophisticated email campaigns.

Pros:

  • • E-commerce specialization
  • • Behavioral automation
  • • Revenue attribution
  • • Advanced segmentation

Cons:

  • • E-commerce focus only
  • • Limited general marketing features
  • • Pricing starts higher

Our Recommendation

For Content Creators

ConvertKit for creator-focused features

Perfect for bloggers and course creators

For Advanced Automation

ActiveCampaign for CRM and sales automation

Best for complex business needs

For Best Value

GetResponse for all-in-one features

Great features at competitive pricing

Related Comparisons

Disclaimer

We strive to keep information accurate and up to date. However, prices, features, and offers may change. Please verify details on the official product websites. We do not take responsibility for discrepancies. This article contains affiliate links, which means we may earn a commission if you make a purchase through these links at no additional cost to you. For more information, see our affiliate disclosure.