AI video production savings & workflow planner
Compare agency crews, in-house shoots, and AI avatar platforms side by side. Quantify the hidden labour, compliance, and risk reserves so marketing, enablement, and finance choose the right mix for every video format.
Recommended approach
Synthesia Enterprise
Monthly cost delta vs baseline
£41,908
Production hours saved
318.8 h
Scope snapshot
Marketing & customer-facing · 6 outputs / 15.0 min
Production volume & distribution
Team effort & revision assumptions
Risk, governance & automation effort
Lower tolerance adds larger contingency reserves.
Production models & automation stack
Lean two-to-three person teams capturing on-location or office narratives.
- Balanced quality and cost for marketing explainers
- Flexible reshoot availability
- Scales with product update cadence
Avatar-led videos with SOC2 pipeline, brand kits, and localisation workbench.
- Built-in translation and captions for 120+ locales
- Enterprise indemnity & SSO controls
- Consistent presenter branding without reshoots
Scenario outcome comparison
Regional production agency
£45,118
Monthly cost
Cost per video: £7,520
Production hours: 340.0 h
Risk reserve: £1,170
Alignment score: 100/100
Synthesia Enterprise
£3,210
Monthly cost
Cost per video: £535.05
Production hours: 21.2 h
Risk reserve: £711.00
Alignment score: 100/100
Hybrid mix (55% AI)
£22,205
Monthly cost
Cost per video: £3,701
Production hours: 164.3 h
Risk reserve: £1,054
Alignment score: 100/100
Cost structure breakdown (monthly)
| Scenario | Direct spend | Labour | Compliance & risk | Total |
|---|---|---|---|---|
| Regional production agency | £19,485 | £23,923 | £1,710 | £45,118 |
| Synthesia Enterprise | £890.00 | £1,474 | £846.00 | £3,210 |
| Hybrid mix (55% AI) | £9,258 | £11,576 | £1,371 | £22,205 |
Time-to-value & enablement impact
Baseline hours
340.0 h
Across scripting, filming, edits, and review cycles every month.
Recommended hours
21.2 h
Optimised workflow factoring automation or leaner crews.
Hours released
318.8 h
Reinvest into customer stories, campaign analytics, or sales enablement.
High-impact opportunities this quarter
Hero content
Use crews for flagship launches, tier-1 customer stories, and broadcast placements where polish protects brand equity.
Localisation & enablement
Route playbooks, training, and product updates through AI avatars to own pace and language coverage.
Governance
Define QA checklists for claims, localisation accuracy, and asset rights before scaling automation programmes.
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Disclaimer
The calculations provided by this tool are estimates based on publicly available information and typical usage patterns. Actual costs may vary depending on your specific usage, pricing changes by service providers, additional features, and other factors. We strive to keep information accurate and up to date, but prices and features may change. Please verify current pricing on the official provider websites. This page may contain affiliate links, which means we may earn a commission if you click through and make a purchase at no additional cost to you. For more information, see our affiliate disclosure.