Cart Abandonment Loss & Recovery ROI Calculator
Quantify monthly revenue lost to cart abandonment, model email/SMS/paid recovery campaigns, and surface the net profit impact plus retention upside. Adjust every lever and export a stakeholder-ready report.
Numbers are directional. Validate assumptions against platform analytics, attribution, and finance dashboards before investing heavily.
Funnel performance inputs
Benchmark: 8-10% for DTC retail
High-performing checkouts hit 30%+
Recovery levers & cadence
Costs, incentives & retention
Net profit recovered after costs
We model channel-level recoveries, discounts, tooling, and labour to reveal true contribution margin. Iterate on the inputs at left to mirror your current programmes and experiment roadmap.
Monthly net recovered value
$8,626
Annualised: $103,509
Recovered revenue
$21,245
259 carts saved
Revenue lost to abandonment
$99,202
1,210 carts lost
Recovered customers unlock $35,298 in future repeat and upsell revenue.
71.5%
1.3 pts above industry average (70.2%)
$2,422
Includes messaging, incentives, tooling, and people time
3.6x
Gross profit contribution vs programme cost
Recovery efficiency
Score85/100
Program produces positive contribution after incentives and media.
Customer experience impact
Score73/100
Incentives stay reasonable – focus on personalised nudges.
Automation readiness
Score87/100
Automation stack is in place – layer experiments into the journey.
$8,626
You are adding incremental margin after costs. Double down on segmentation and dynamic incentives to grow the win.
3.6x
Recovery flows are outperforming acquisition CAC – consider diverting spend here.
$765
Discount usage is controlled – monitor lift before increasing offers.
$35,298
Recovered orders unlock future repeat and upsell revenue. Allocate resources to post-purchase nurture and community building.
Channel performance & opportunities
145 carts
Cost: $109 | Rate: 12.0%
64 carts
Cost: $181 | Rate: 6.0%
50 carts
Cost: $751 | Rate: 5.0%
- Introduce social proof or UGC block in the first email to lift click-through.
- Launch SMS reminders within 60 minutes of abandonment to reach mobile-first shoppers.
- Cap incentives at 45.0% usage – replace with loyalty credit after redemption.
- Monitor inbox fatigue – high email depth can spike unsubscribes.
- Review attribution overlap with paid social retargeting to avoid double spend.
- Track discount leakage in order notes – guard against stacking promos.
Related Tools & Comparisons
Discover more tools and comparisons that complement your current research
Calculate Shopify profitability
Analyze costs, fees, and profit margins for Shopify-based stores
Analyze payment gateway fees
Compare transaction costs that might affect cart completion
Compare ecommerce platforms
Evaluate platforms with better cart recovery features
Disclaimer
Model outputs are based on user-supplied assumptions, industry benchmarks, and standard recovery programme structures. Actual performance depends on your product mix, checkout UX, promotional policy, and customer segments. Validate results with your analytics, marketing automation, and finance systems before making budget decisions.